Most business owners falsely believe that email marketing is outdated, redundant, or even irrelevant. That’s because nowadays there are faster and newer ways to reach customers and prospective clients such as social media and...

Data, data collection, and data analysis are three of the most prominent and essential terms associated with modern marketing. Data, when obtained and utilized properly, serves as a key to unlocking more informed and effective...

Running a business requires careful decision making. Increasingly, business owners are turning to data to help them make better decisions.

Retail and eCommerce appear to be polar opposites. Retailers base their entire business model on the idea that consumers want to see, feel, and try out products in person before committing to a purchase. eCommerce outlets, on...

Apart from being a powerful customer service tool, VoIP can also benefit your marketing strategy.